Store Sense
Real-Time Retail Intelligence. Optimized Airport Revenue.
GrayMatter’s StoreSense is an advanced, AI-enabled retail intelligence platform purpose-built for airports and complex commercial environments. Designed to provide complete transparency into concessionaire performance, StoreSense captures real-time point-of-sale (POS) transaction data across all retail outlets—enabling airport operators to optimize revenue, improve operational efficiency, and enhance passenger engagement.
In today’s dynamic airport ecosystem, non-aeronautical revenue from retail, duty-free, and food & beverage operations plays a critical role in financial performance. However, traditional reporting methods—often manual and delayed—limit visibility and create inefficiencies. StoreSense eliminates these challenges by delivering automated, real-time sales data capture, ensuring that every transaction is recorded, validated, and instantly available for analysis and decision-making.
At its core, StoreSense acts as a unified commercial intelligence platform—integrating POS data, passenger data, contract terms, and operational metrics into a single system. This enables accurate revenue computation, automated billing, and actionable insights across the entire airport retail ecosystem.
Key Benefits
Real-Time Automated Sales Data Capture
Captures transaction-level POS data across all concessionaires in real time, eliminating manual reporting and ensuring data accuracy and transparency.
Business Intelligence & Advanced Analytics
Provides role-based dashboards, reporting, and predictive analytics across retail, duty-free, F&B, and commercial operations—enabling data-driven decision-making.
Contract Management & Automated Billing
Maintains a centralized repository of concessionaire contracts with rule-based income computation and automated billing processes to reduce errors and improve efficiency.
Digital Campaigns & Customer Engagement
Enables targeted promotions, couponing, and personalized marketing campaigns based on passenger behavior and purchase patterns.
Digital Receipts & Sustainability
Provides contactless, digital receipts via mobile channels, enhancing customer experience while supporting sustainability initiatives and enabling additional data capture.
Store Traffic Profiling & Customer Insights
Combines transaction data with passenger data (e.g., boarding pass or demographic inputs) to generate deep insights into customer behavior and traffic patterns.
Operational Task & Workforce Management
Supports on-field task management to monitor store operations, maintenance, and staff productivity through mobile-enabled workflows.
Competition Benchmarking
Analyzes pricing and product performance across stores and categories, enabling operators to identify opportunities for revenue growth and competitive positioning.